Rule29 Creative Agency | Making Creative Matter®

Your role in building your business’s brand-whether in marketing, creative, strategy, or all three-will only be successful when your brand delivers on its promise.

I’m going to assume that you know who you are. You know your name, your close friends, where you live, where you like to shop, your favorite foods, what your crazy friend or family member will do at family gatherings, and things of that nature. I’m also going to assume that you have some sort of system of beliefs or code to live by. And all of these things are what make you . . …


Rule29 Creative Agency | Making Creative Matter®

Natural-born leader. Would you call yourself one?

While your answer may be yes, it’s likely that many of us more readily identify ourselves as leaders. It’s true that many people have inherent “leadership” qualities, like vision, ambition, or charisma. While these characteristics may give some an initial boost, Behavioral Theories of Leadership propose that we can learn to become leaders no matter our natural skill set.

Vanessa Van Edwards , Lead Investigator at Science of People and bestselling author of Captivate: The Science of Succeeding with People , asserts that people become great by leading with warmth (caring for others)…


Rule29 Creative a Certified B Corporation® and making creative matter®

As a leader, you play a key role in shaping organizational ethics. You can create a climate that strengthens the relationships on which your company’s reputation and success depend. This is just as important as focusing on profitability, innovation, and competition. As leaders we have many pressures and challenges to deal with-how can we make time for “Good” leadership?

The highest performing cultures have a clear, well-defined purpose. This purpose is the WHY and HOW of their impact on the world. It’s the reason they exist beyond the almighty dollar…


Rule29 Creative Agency | Making Creative Matter®

Being grateful sounds like something that should come easy to us. It’s easy to say, “Oh, I am grateful for my friends, family, health, etc.” But are you taking time every day to be grateful, to stop and have a moment of gratitude? Sometimes that’s not so easy, especially when so much of life is less than ideal these days. But while we know it can be hard, we also know how it can affect the course of a day-or even the course of your life. Being grateful is something that we really instill into our culture at Rule29.

There…


Rule29 Creative Agency | Making Creative Matter®

Recently I was on a bike ride, and it was a beautiful day. Slight wind, perfect temperature, just utterly peaceful. When I have rides like that, I tend to get in tune with my whole body and have a sense of spiritual relaxation. I love it when that happens because the thoughts I tend to push down for another day or compartmentalize bubble up to the surface. And as I went from one pedal spin to another, it seemed like one thought came up after every rotation. …


Rule29 Creative Agency | Making Creative Matter®

Before we move any further, let’s make sure we are all on the same page by defining some terms:

  • is a prejudice in favor of or against one thing, person, or group compared with another, usually in a way that’s considered to be unfair. Biases may be held by an individual, group, or institution and can have negative or positive consequences.Bias1
  • Biases can be conscious (or explicit)-the person is well aware they harbor a bias, or they can be unconscious (or implicit)-the person is unaware that they harbor a specific bias.
  • are social stereotypes about certain groups of people, ideas…

It’s hard to wrap my mind around that on January 11, 2000, Rule29 became official. I’m so grateful that from day one we have known our WHY and have been making creative matter® as well as we could with every bump, pivot, and celebration along the way. We do our best to show up every day ready to make an impact.

Since R29’s humble beginning of two cofounders in remote home offices hoping to make it through that first year, using slow internet and coding with flash before there was Zoom, Adobe Creative Suite, or Slack, we’ve grown to 14…


For those of you who don’t normally work virtually-or like us, only do it on occasion-going fully remote can be difficult. Here at Rule29, we believe culture is paramount to running our business. It’s how we communicate internally and with our clients, and it’s what makes us well, Rule29. When we had to go completely virtual, we were concerned about how we’d run our business, how we’d keep our culture, and how we’d stay true to who we are at our core.

Making culture a priority during an uncertain time has really helped keep our team sane and positive. Going virtual has taught our team a few things, and we hope these few pointers help your team navigate through your own challenges.

Organize your digital platforms. We believe in efficiency and spending time being creative. Although we had digital platforms set up, it was time to use them at a higher level. First, we took a look at our digital platforms and thought through how we could maximize them. …


With today’s fight for attention seemingly growing every second because of the amount of messaging and the speed of life, one of the most impactful ways to get a message across is with infographics.

Well-written content is always important, but there is real power in sharing information visually for viewers to work through, share, and consume. For example, in a study by the Massachusetts Institute of Technology (MIT), researchers discovered that online users can view and connect with images in as little as 13 milliseconds. …


Rule29 Creative Agency | Making Creative Matter®

I never dreamed of being an entrepreneur or business owner. In fact, my early dreams consisted of wanting to play for the Chicago Bulls or Chicago Bears and then become a famous painter. Dream big, right? And even though none of those dreams came to play, my next dream was that whatever I did, I wanted to make an impact and a difference somehow. For the last 25+ years of business ownership, that has been one of the main motivators for my leadership and work.

There are several things I know to be true when it comes to running a…

Rule29

Creative Agency Specializing in Strategy, Branding, Social Media & Making Creative Matter® in Print, Packaging, Web, Digital, Enviro, Video & Motion. #BCorp

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